Author: Rai

For starters, it has 700 million active monthly users. As Millennials, we can attest to the fact that Instagram is an effective platform when it comes to reaching us with ads. We find the sponsored ads on Instagram to be relevant and appealing--not annoying, like so many other platforms....

Team Epiphany Founder Coltrane Curtis Explains How Influencer Marketing Is 'Misunderstood' Influencer marketing is the most powerful tool in a marketer's toolbox, but the term "influence" is widely misunderstood, said Team Epiphany founder and Managing Partner Coltrane Curtis at the One Club's Creative Summit Thursday. "Influence is...